If you use sites like Amazon and eBay to Advertise your Website and you do not have your own website
The same as the bricks-and-clicks eCommerce companies, we have split the company in only two.
Piggy backing is the usage of someone else’s infrastructure to acquire your products and services to market. That infrastructure typically contains:
Site and payment System
2. Brand awareness
3. Client database
So all of the piggy-backing Amazon seller course company has to do is locate the merchandise, process, and send the orders.
The Benefits for the E Commerce company can be enormous:
Investment – You Don’t need to Construct a Website or a payment system – hence the setup costs are minimal
Legal – all of the authorized faff of trying to market online is coped with the company whose website you are piggy-backing (e.g. PCIDSS, Cookie Laws, 3D Secure, etc..)
Possibly the best advantage is that you can benefit from the system to develop and examine your business. You are able to discover what sells, and that which must be priced at, and you’re able to create a client database prepared for if you proceed all on your own.
– Main-stream PiggyBack
This genuinely is utilizing online web sites like Amazon and eBay, in which you are tapping into their massive infrastructure and client base.
You can sell virtually anything by way of these companies, and you do not need your own website at all.
Biggest battle to your Mainstream PiggyBack eCommerce Business:
Deciding when/if you need to Make Your Own website
– Economy PiggyBacking
In a number of sectors, you’ll find market sites where you have the ability to piggy-back. Websites such as:
Hotels and travel – laterooms.com, hotels.com, etc
Craft and classic – Etsy, Folksy, Boticca
Books – AbeBooks
Rather than getting you infront of the planet, these market businesses allow you to get facing sections of customers who want your goods.
Normally, in such market piggy funding arrangements, the customer’s visibility of you as proprietor is a lot greater – so it is more evident they’re purchasing from you, not in the web site you’re piggy financing.
Ordinarily, you will also want your private site, since these merchandise you’re available gain in value based on the number of information you can provide to the customer. Thus, if you are a Etsy vendor, you’d love to have your site with more details about what you could do and examples of previous work and new jobs. If you’re a resort, then you want your website in order to answer the questions that you can not squeeze in the Laterooms formats.
And many market piggy backers are also selling through eBay and Amazon.
Largest challenge for your own Niche Piggy-back eCommerce Business:
Inch. Building an Excellent standing on the Niche Piggy-back Website
2. Selecting the Perfect website to Piggy Back on